How do Producers identify cinema audiences:
It is important for Producers to be able to identify target audiences for their film to know how best to promote it. The benefits of this is that more sales and more profit made by the producers and film production companies.
Genres are the ways films are described. This is important to ensure the audience for the film is correct and is suitable for the audience. Genres of films are split in to categories and specialist areas:
Main genres of film:
– Action / Adventure
– Film Noir.
– World Cinema
Age ratings help specify how old you have to be to see the film. Age ratings help by ensuring that no unsuitable audiences are exposed to the wrong types of films.
The different age ratings are listed as so below:
– U (For everyone/family friendly)
– PG (Parental Guidance is needed.)
– 12 (12/12A meaning that the 12 year old can watch the film or accompanied by the adult over the age of 18.)
– 15 (the film is suitable for 15 year old and onward.)
– 18. (No one under the age of 18 is suitable for the film being viewed.)
This is useful because I am going to be targeting films by making a poster and a trailer that is more suitable for that specific age range and will help ensure I am targeting the correct age group with my chosen film.
Producers being able to identify the right audience for a film can mean that they look to clarify differnet types of audiences to make sure that films are aimed at the right people. Audiences can be categorised and producers look for a range of different audience traits.
Different films can be specified by the two genders (Male and female). Males tend to lean towards the action/adventure, comedy, epics and horrors.
Females lean towards the romance, drama and musicals.
Ages help us analyse how old the film is aimed for, age ratings are important because it needs to be appropriate for the aimed crowd.
Different films peak interests of different audiences, all films will not appeal to all audiences. Some people will have different aspects and tastes.
Some films are not appropriate for children, hence why we have age ratings that can be seen on the film case (DVD), the cinema (before the film starts)
(See above for the age rating section!)
Below in the picture is the story board of my planning of my trailer. (Part 1)
We have been asked to watch three movie trailers to analyse them and help identify the target audiences that they are aimed at. I will find this out by looking at a series of trailers aimed at different audiences to see how the style of them and how they engage the audience its aimed at:
- Voice over
- Who it’s aimed at
(Note from Leo: Can you find any web links articles that help you to show any research into the above? Include these )
Trailer 1: Fantastic Four.
Film Genre: Action / Adventure / Superhero
Certificate: 12 (age rating)
Understanding the Audience:
The movie trailer has been designed to appeal to (age rating?) (men? Women?) , Marvel fans, comic book lovers and fans of the original Fantastic 4 comic book series. It is also aimed at fans of action and adventure genres in films, including people that will be looking for the moment to keep them on the edge of their seat.
This is a remake of a previous Fantastic 4’s story from 2015. including all the main plot line, the characters and the similar semiotics like in the original film.
- The pace is slow to gradually get faster, making sure to cover the plot of the film in just over 2 minutes. This helps build up tension and excitement – who does that relate to above?
- there was a voice over, explaining on how they may or may not need to start a new life with their powers, saying only 4 had survived in the meteor shower and inhabited their powers. – who does that relate to above? Fans of Fantastic Four? Why?
- It is aimed at comic fans, fans of the 2015 film, action and/or sci-fi fans. – How does it tell you this? – who does that relate to above?
- The style is slow paced, action packed and full of adventure with a hint of space for the Sci-fi fans, showing the four characters and how they got their powers.
- the effects it used was something to grab their attention, a huge explosion on the car to grab everyone’s attention to leave them on the edge of their seat, the trailer wanted to add that to make sure their viewers wanting more.
Semiotics in the film:
- The Marvel Logo appears in the early stages of this trailer. This shows us that the film is about superheroes. This logo appearing means that fans of superheroes movies will immediately know that this is a film directly aimed at fans of this genre.
- Within the trailer we see images of the main characters held in a lab and showing their powers. We see someone turn invisible, another light up in flames and another is completely turned to rock. This immediately would catch the attention of Fantastic Four fans as they would know the powers involved for each character if fans of the comic book.
Genre: Romance, Teen Drama.
Certification (Age Rating): 12A.
Elements in the film: director- Greg Berlanti. Actor: Nick Robinson.
Sex: Unisex. (Young adults who struggle or have found their sexuality)
- The pace of the trailer is mid speed, not picking up the pace or slowing it down in any situation, it’s relaxed and makes the audience, concentrating on the main character named Simon Spier and his story.
- There was a voice over explaining the plot of the story of the film in under two minutes of the trailer. This is important as it’s based in a high school as it looks similar to the typical school scenario for the supposedly typical teenage romance.
- The appropriate crowd for the film is a fan of the films or the novels like Our Fault In The Stars (the book or the movie) and the book Simon Vs. The Homo Sapiens Agenda (Different movies that are teenage romances).
- The style is still mid-paced but shortly gets slower, full of cutesy scenes of Simon and his friends and family as his voice-over explained his secret; he’s a homosexual. He did find it difficult to come out to his friends and family because he may think it’s out of the norm to be gay.
- The effects of the trailer soon slows down, filled with emotional scenes to produce an eye catching and a cutesy film, to make it catch the viewer’s eye and have their full attention.
Semiotics in the Film
The logo in the film, 20th century fox that appears at the start of the trailer- the publisher of many films, such as Avatar, three Star wars movies and the Ice Age series. A recent hit wiped the cinema by storm by the name of Bohemian Rhapsody (A film about Queen).
Age rate: 15
Interests: Thriller fans, fans of the conjuring and horror fans.
Suitable for children? No.
- The pace is mid speed, enough to put the viewers on the edge of their seats.
- There is a voice over in the trailer to explain the main plot of the story in the film.
- It’s aimed mainly at thriller fan or any fan of the original Conjuring.
- The style is slow to build up tension with the viewer/s to build up on explaining the main points of the film in the trailer.
- The effects used in this trailer are to build up on the tension to leave people on the edge of their seats and wanting more. If they do want more, they’re obviously going to watch the film (Fans of thriller or the conjuring.)
Semiotics in the film:
- Logo: Warner Bro’s. The creators of Harry Potter, Dunkirk and many, many more that has decided to give us a spine chilling thriller to leave goosebumps coating our skin and the hairs on our body stand on edge, with a desire for more.
Trailer (Final product/Overall.):
Below is a screenshot of the process of my trailer.
CLEARLY IDENTIFY the film genre, age certification and YOUR AUDIENCEs – How did understanding these elements help you to complete your design and edit.
I skimmed through the movie to take sections I needed to create the trailer. The scenes I have selected are to appeal to fans of jazz, drama and an adult audience. I also included appearances from both main actors to ensure fans of J.K Simmons and Miles Teller would know that they are in the film. (<– Grand appearance in the Fantastic 4 2015 remake).
I added the text to tell people the pursuit of greatness and the difference between two people aching for perfection between a jazz teacher and an intern student. This is important to understand the relationship between the two main characters, both passionate for perfection.
It appeals to the audience because of the amazing reviews of the film. It also shows to completely different people aching for the one thing, perfection and it shows how much of a difficult journey it is to get there.
It will engage mature audiences because of how hard it is to reach a certain amount of perfection, but in the end, they’ll get there. It will also affect them due to the emotions and how much of a roller coaster it really is to reach it. The pupil is looking up to the teacher for some sort of approval but doesn’t get any and this is the related to the entirety of the film, adding positive and negative effects of them in my trailer.
The findings from my questionnaire was very interesting, showing me that most females prefer comedy to a musical and males do prefer an epic every now and then. My findings also show that younger males go to the cinema that females but females as they get older are more likely to go instead.
Project planning – poster / trailer – How was this designed using ideas looked at in earlier research, looking at different posters for different material that I can use to create my own.
Edit for poster – how did this go?
My poster editing went really well, I managed to find the right material needed for my own poster that I made to advertise the upcoming film and the appropriate audience (such as ratings from critiques and their opinions about my chosen film.)
Edit for trailer – how did this go?
My trailer editing went better than I thought it would, I included bits of the teacher, the student, the students potential love interest and of the competition that the band was involved in. I edited it to please my chosen audience (15 or over.) to draw their attention and go and watch themselves.
Final outcome – overall i am pleased
Overall I am very happy with my edits and would like to do something like this in the future, adapt the skills I have used and use them to improve my production.